People are our very core. Whether the brilliant team behind Simbi or our global community of learners, parents, and educators, Simbi was created by passionate people, for passionate readers. Humanity and our ever-growing thirst for knowledge is what drives us.

Simbi is first and foremost, a technology company. We use innovation to remain on the cutting edge of reading and to push the behaviour of reading. We innovate to stay defensible, relevant, and maximize value to our readers.

Simbi grew out of a Masters’s and Ph.D. research study. We harness the scientific method to validate our reading interventions and apply this same level of research across the board, be it marketing or exploring new customer segments. Our Simbians strongly believe in what we do because we see the impact through randomized control trials. This internal motivation is felt by our users and is the foundation for our confidence in our technology and pedagogy.

Simbians are curious, lifelong learners. On our off time, you will find us reading, learning about the latest and greatest technology to improve our products, and constantly searching to quench our thirst for information. We recognize that curiosity and a love of reading is foundational to lifelong learning and we devote ourselves to helping to make reading meaningful for others to further promote the importance of curiosity.

Simbi exists to help people read more books, more often and find meaning in doing so. When our readers provide suggestions that can support this, this information is prioritized. When our metrics indicate room for improvement or optimization to help our readers use Simbi more effectively, it is prioritized. If the reader is a customer and they are not satisfied, this is our fault and it is remedied as soon as possible.